uxi

Berlin, Germany, May 11 - 14

This intermediate-to-advanced workshop series examines the four key elements that contribute to a successful interactive experience: Design Strategy, Design Research, Interaction Design and Information Architecture. Workshops are led by Adaptive Path's team of experts, including: Henning Fischer, Paula Wellings, Kate Rutter, and Andrew Crow.

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Day 4 Slides Posted
posted at 8:13 PM on May 14, 2009

Andrew’s Interaction Design slides have been posted here. Just click “Session Slides” to download a PDF version.

Day 3 Slides Posted
posted at 4:46 PM on May 13, 2009

To download Kate’s slides go here and click “Session Slides” to download a PDF version.

Five phrases I’ve learned for UX Intensive Berlin
posted at 11:50 PM on May 12, 2009

It’s my first visit to Germany, so I thought I’d prep by learning a few German phrases. I’m using smart.fm which is a social learning platform…smart.fm lists helped me find beginning German phrases and hear them pronounced so I can practice.

German is an amazing language, and with so many possibilities, it was pretty hard to focus on only a few phrases. I looked for phrases that can work pretty much anywhere and that I think I’ll need most.

Here’s my top 5:

1. Tolle Idee! 
2. Ich bin mir absolut sicher.
3. Ich habe einen Kater! 
4. Das ist eine faszinierende Idee.
5. Du duftest nach Blumen.

I can’t wait to try these out! See you on IA Day!

-Kate

Day 2 Slides Posted
posted at 5:03 PM on May 12, 2009

You can download Paula and Todd’s slides here by clicking on the “Session Slides” link.

Design Strategy notes and links
posted at 7:00 AM on May 12, 2009

Thanks everyone for your participation in yesterday’s workshop. We truly appreciate the smart questions, and the interesting ideas you shared about design strategy. There’s a couple of things we wanted to share with you right away:

  • You can download a ZIP file containing PDF and Adobe Illustrator files of the templates we used in yesterday’s workshop.
  • Last year, our colleague Brandon Schauer did a case study podcast with Lulu Pachuau and Bob Medcalf of Provoke, a design consultancy in New Zealand. Lulu attended a past UX Intensive event and then integrated much of what she learned into a project for Industrial Research Limited. The podcast and associated presentation share many ideas of how you might adapt and integrate the tools into your work.
  • We made reference to the Adaptive Path report, “Leveraging Business Value: How ROI Changes User Experience.” We’re now allowing you to download the full report for free. In it, you’ll find detailed explanations of the UX Value Chain and the Linking Elephants model.

Also, we wanted to provide a list of the many references and ideas that were brought up in the workshop and during discussions:

  • A blog post detailing one of our examples of experience strategy, the Target ClearRX drug delivery system. There’s several links within to articles and the backstory behind the pill bottle redesign.
  • We made a couple of references to Michael Porter and his seminal essay, “What is Strategy?” Unfortunately it’s $6.50 from Harvard Business Review, but it’s also a great read. Also a good read is a recent interview Michael Porter did with the Wharton School of Business explaining why “being the best” isn’t a strategy (requires sign-up).
  • And if you want to use numbers to help you make your case for design and UX, Henning’s essay on Business Case Modeling for Design Initiatives is a great how-to, plus you can download his spreadsheet that shows all his math.
  • The value curve example comes from Blue Ocean Strategy, but the authors prior article in HBR is cheaper and a faster read, if you’re looking for short cuts. Another example of a value curve is Scott Weisbrod’s example of the value curve for the Wii.
  • We talked about the value of creating tangible expressions of he strategy to define what the strategy is or could be. One of our favorite examples of prototyping and testing new experience-based strategies comes from Kevin Cheng’s presentation on Communicating Concepts through Comics.
  • Here’s the Charmr video that we shared, a great example of creating a clear vision of what an experience could be. Here’s more on the Charmr project.
  • One way to quickly get to Definition is the sketchboard technique. Here’s an essay on sketchboads with details behind that movie on how we do it and downloads to the tools we use.

- Henning

Day 1 Slides Posted
posted at 6:17 AM on May 12, 2009

Henning’s slides from the Design Strategy day have been posted. 

See them here.

Back to Berlin
posted at 7:04 PM on May 4, 2009

I’m very excited to be coming back to Berlin after a long absence from the city. From 1990 through 2001 I returned at least once a year to visit friends and see all the changes that the city went through. In the last few years I’ve watched from afar as the UX scene in Berlin has developed and I’m looking forward to some great conversations. Ich möchte auch einen besonderen Gruß an unsere deutschen Gäste ausrichten, da wir zum ersten Mal in Deutschland unsere Seminare anbieten.

Bis bald,
Henning

Day 1 - Design Strategy

Tag your photos uxiberlin2009 on flickr.com


Location

Park Inn Berlin
Alexanderplatz 7
Berlin Germany 10178